Jeff T. Green, the CEO of The Trade Desk, Inc., has been leading the company since 2017. He graduated with a B.A. from the University of California, Berkeley, and has a strong background in technology. Under his leadership, the company's...

Jeff T. Green, the CEO of The Trade Desk, Inc., has been leading the company since 2017. He graduated with a B.A. from the University of California, Berkeley, and has a strong background in technology. Under his leadership, the company's revenue has surged dramatically, showcasing his capability in navigating the digital advertising landscape. In 2023, Green's total compensation reached around $32 million, primarily from performance bonuses, reflecting his focus on driving company success. One interesting aspect of his financial strategy is that he has not received stock awards or options in recent years, pushing for cash incentives tied to performance metrics instead. Green's insider trading activities tell a compelling story as well; he executed trades amounting to millions, with a notable spike in stock value in early 2022, where he reported the value of his holdings nearing $126 million. This trading pattern indicates his belief in the company's prospects and his personal investment in its future growth. Overall, Green combines a strong educational background with practical experience and a focus on performance-based incentives, driving The Trade Desk towards new heights in the tech industry.